This short explanation by Henninger explains the often misquoted title of McLuhan's book, "The Medium is the Massage." The "Medium is the Message appeared in his large 1964 book, "Understanding Media." -- Source of annotation: Marvin or Ruth Sackner.

This profusely illustrated book dealing with the power of the media, written over 32 years ago at the time of writing this annotation still is current in thought today. Thus, McLuhan writes on page 67, "The new interdependence recreates the world in the image of a global village." -- Source of annotation: Marvin or Ruth Sackner.

This profusely illustrated book dealing with the power of the media, written over 32 years ago at the time of writing this annotation still is current in thought today. Thus, McLuhan writes on page 67, "The new interdependence recreates the world in the image of a global village." -- Source of annotation: Marvin or Ruth Sackner.