This highly illustrated book analyzes and demonstrates the best examples of graphic wit in the past thirty years. The text and examples illustrate that ideas that happen in the mind stay in the mind whether the graphic designs are found in annual reports, technical literature, arts, advertising or product design. A section of the book carrys interviews of designers, Alan Fletcher, Milton Glaser, etc., with regard to how they get their ideas. It is an insight into the creative process using text and image. Included are an index of design groups, types of wit, items that use wit, businesses that use wit, and sources. Most of the work in this book draws from British and American graphic designers. Includes a political poster employing an American flag attributed to an unknown designer in the 1960's on page 44. This poster was designed by George Maciunas, and an example is held by the Sackner Archive. -- Source of annotation: Marvin or Ruth Sackner.