Scope and Contents Stephen Balbach (Amazon webite): "Lanham has been a university professor for about 40-years, Yale-educated, English lit and rhetoric. He came of age pre-computer revolution, when writing meant manual type-writers and white-out and transcription. This series of connected essays are his ideas about what the digital revolution means for the future of books, universities and what he calls "the economics of attention" - how the world operates when information is plentiful and the scarce resource are "eyeballs" (attention). We are flooded with high-quality art, news, books, movies, data of every type - it is not an "information economy" because information is as plentiful as air - the scarce resource is peoples attention. In that environment, style (the wrapping paper, the ornamentation, packaging, literary style, etc..) becomes more important than substance - style is the substance (think for example all the crazy cultural things that come out of Japan - all style, no substance). He...