Perloff demonstrates that contempory experimental poetry is highly influenced by the media of television, sound bytes and billboards. Taking an historical approach, she notes that the speech base is no longer the common speech of Yeats and Eliot but the personal utterance of the poet. She cites Charles Olsen in his manifesto "Projective Verse" (1950) who stated that "breath allows all the speech-force of language back in (speech is the solid of verse, is the secret of a poem's energy) p.34. -- Source of annotation: Marvin or Ruth Sackner.